Saturday, July 11, 2020

GOP Geniuses Goosing Robert Morrow's Name ID (all over again)

"Do not be deceived, God is not mocked; for whatever a man sows, that he will also reap."
Galatians 6:7

Back in March, we wrote the following about Robert Morrow's surprisingly strong primary showing:

In a race where one candidate was getting tons of earned media, and the other candidate only raised $17 grand, the geniuses at the GOP decided the candidate they didn't want to win get even more earned media.

Way to go geniuses.

Imagine an alternative world where, rather than spending the last six weeks helping Robert Morrow build name id, the GOP had poured $100 grand into helping Robert Morrow's strongest opponent build his or her own positive name ID.

You'd probably be looking at a different reality this morning.

Having seen their anti-Morrow strategy backfire spectacularly, one would think the GOP might try something different. But one would be wrong. How pathetic.

To be fair, we have seen some effort to build positive name ID for whatshername, the chick running against Morrow. But those efforts have been super half assed scattershot at best. Instead, we've mostly gotten mailers like the one pictured above. And don't get us started on this dumpster fire of a website.

The great, raging, irony in all of this is that whatshername is a compelling candidate. Had the powers that be chosen to do so, they could have made a strong positive case for her. Had they combined that positive case with saturation level advertising, the powers that be in the GOP could have been sitting pretty. But that ship has sailed and the GOP missed the boat.

Honestly, at this point, we don't care. Our only interest in this race is that we find Robert Morrow's ability to torment the Texas GOP to be really, really, funny. Our only regret is that nobody got Morrow asking Karl Rove about Jeff Gannon on video.

Bottom Line: What is it they say about trying the same thing over and over again expecting a different result?!?

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