Longhorn Football Perfectly Summarized in Three Paragraphs

"He who spares his rod hates his son,
But he who loves him disciplines him promptly."
Proverbs 13:24

One of the most difficult tasks this website will ever undertake will be to set realistic expectations for 2015 Longhorn Football; as much as we hate to admit it, the national media makes several good points:

From #branding and money perspectives, life as a Longhorn has rarely been better than it is right now. The Longhorn Network is doing better than you think, and revenues are second to, temporarily, one. The facilities look nice, and both major sports have made no-brainer hires in the past 20 months.

These are good things when it comes to health and direction. So why doesn't it seem like anybody in burnt orange is very happy?

Easy: for five consecutive years, Texas has, by Texas' standards, stunk on the football field. All the revenue and branding in the world hasn't kept the Longhorns from going 36-28, with two below-.500 finishes, since losing to Alabama in 2009's BCS title game. Colt McCoy suffered a dead arm early in that game, and Texas hasn't had a quarterback who was both healthy and good since.

Read the whole thing here.