And a haughty spirit before a fall."
We've been biting our tongue on this for three weeks, but here goes: Ridesharing Works for Austin ran the worst, most tone-deaf, campaign we've seen in 25 years of following politics.
Where to begin?!?
- Political mail has it's place, but people don't appreciate multiple daily mailers starting over a month before election day.
- Sending notifications related to the election through the App is fine, but to receive political text messages to which you haven't consented is creepy.
- Don't claim people who don't support your campaign do; this applies doubly when the police chief in question isn't popular in the first place.
- Speaking of unpopular, making a former mayor who was essentially ridden out of town on a rail when he left office less than two years ago your most prominent campaign spokesperson probably won't go well.
- Don't bring in a bunch of dimwitted D.C. based rent-a-campaign types to run your field operation when there are local people (with a record of winning) who can do a much better job for a fraction of the cost.
- Speaking of your field operation, when homeless people start showing up to work as canvassers in large numbers, you should be worried.
- It's ok to spend enough to win, but when the amount of money you're spending becomes a major campaign story and the money is going to fund the type of overkill described above, you have a problem.
We could go on, but long story short congratulations to Ridesharing Works for Austin for giving Jeb Bush a run for his money (pun intended) in running the most bumbling, expensive, and inept campaign of 2016.
We hope your consultants got paid as well as Jeb's....